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Analytics

Analyze citation patterns, track domain performance, and discover content opportunities through comprehensive analytics dashboards.

Overview​

The Analytics page is where you turn raw execution data into actionable insights. Track which domains get cited, compare providers, and identify content gaps.

Accessing Analytics​

Navigate to the Analytics page:

Dashboard → Analytics
URL: /dashboard/analytics

Analytics Dashboard​

Overview Section​

Top cards show aggregate metrics across all executed queries.

Total Queries:

  • Count of all executed queries
  • Includes single and batch executions
  • All time total

Total Responses:

  • Number of LLM responses collected
  • = Queries × Providers per query
  • Example: 20 queries × 4 providers = 80 responses

Total Citations:

  • Number of URLs extracted from all responses
  • Unique URLs counted multiple times if cited repeatedly
  • Sum across all providers

Average Citations per Response:

  • Total Citations ÷ Total Responses
  • Indicates how citation-rich responses are
  • Typical range: 3-8 citations per response

Example Display​

┌─────────────────────┐  ┌─────────────────────┐  ┌─────────────────────┐
│  Total Queries      │  │  Total Responses    │  │  Total Citations    │
│      142            │  │       568           │  │      2,184          │
└─────────────────────┘  └─────────────────────┘  └─────────────────────┘

┌─────────────────────────────────────────────┐
│  Average Citations per Response             │
│             3.8                             │
└─────────────────────────────────────────────┘

Top Cited Domains​

Main section lists domains by citation count.

Domain Rankings​

Display:

Top Cited Domains

1. familyhandyman.com     156 citations (7.1%)  [View Details →]
2. thisoldhouse.com       142 citations (6.5%)  [View Details →]
3. homedepot.com          128 citations (5.9%)  [View Details →]
4. youtube.com            119 citations (5.5%)  [View Details →]
5. lowes.com              112 citations (5.1%)  [View Details →]
...

Information Shown:

  • Rank: Position in leaderboard
  • Domain: Root domain (e.g., example.com)
  • Citation Count: Number of times cited
  • Percentage: Share of total citations
  • Action: Link to domain detail page

Sorting​

Default: By citation count (descending)

Planned:

  • By percentage
  • By domain name (alphabetical)
  • By first/last seen date

Insights from Rankings​

High Citation Share (>10%):

  • Domain is authoritative source
  • High trust from LLMs
  • Content well-optimized for AI

Medium Share (3-10%):

  • Competitive landscape
  • Multiple trusted sources
  • Opportunity to improve ranking

Low Share (less than 3%):

  • Niche topics or
  • New domains or
  • Low AEO optimization

Your Domain Not Listed:

  • ⚠️ Major visibility gap
  • Content not AEO-optimized
  • Immediate opportunity

Below overview metrics:

View All Queries → /dashboard/analytics/queries Compare Providers → /dashboard/analytics/providers

Queries Tab​

Detailed view of all executed queries.

Access: Click "Queries" tab or "View All Queries" link

URL: /dashboard/analytics/queries

Query Table​

Columns:

  • Query Text (truncated to 100 chars)
  • Provider - Which LLM responded
  • Citation Count - URLs in response
  • Cost - Execution cost
  • Date - When executed

Example:

Query                                  Provider  Citations  Cost    Date
─────────────────────────────────────────────────────────────────────────
How do I fix a leaking faucet?        Claude        8      $0.003  Oct 8
What are best running shoes?          GPT-4         6      $0.010  Oct 8
Should I hire a plumber or DIY?       Claude        5      $0.003  Oct 7
...

Filtering Queries​

Search Box:

  • Filter by query text
  • Real-time search
  • Case-insensitive

Provider Filter (planned):

  • Dropdown: All, Claude, GPT-4, Gemini, Perplexity
  • Show only selected provider

Date Range (planned):

  • Last 7 days
  • Last 30 days
  • Custom range

Query Details​

Click query row to expand:

Shows:

  • Full query text
  • Complete response text
  • All extracted citations with domains
  • Response metadata (latency, cost, timestamp)

Example:

Query: How do I fix a leaking faucet in my kitchen sink?

Response (Claude):
To fix a leaking kitchen faucet, first identify the leak source.
Most leaks come from worn washers or O-rings. Here's how to fix it:
[...full response text...]

Citations (8):
1. familyhandyman.com/plumbing/faucet-repair/how-to-fix-a-leaky-faucet/
2. thisoldhouse.com/plumbing/21015078/how-to-fix-a-leaky-faucet
3. homedepot.com/c/ah/how-to-fix-a-leaky-faucet/9ba683603be9fa5395fab90124a9808
...

Metadata:
- Provider: Claude (claude-3-5-sonnet-20241022)
- Cost: $0.0031
- Latency: 2.4 seconds
- Executed: Oct 8, 2025 10:23 AM

Providers Tab​

Compare LLM provider performance.

Access: Click "Providers" tab or "Compare Providers" link

URL: /dashboard/analytics/providers

Provider Comparison​

Metrics per Provider:

  • Queries executed with this provider
  • Total responses
  • Total citations collected
  • Average citations per response
  • Total cost
  • Average cost per query

Example Display:

Provider Performance

Claude (Anthropic)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Queries: 142
Responses: 142
Citations: 892 (avg 6.3 per response)
Cost: $0.43 (avg $0.003 per query)

GPT-4 (OpenAI)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Queries: 89
Responses: 89
Citations: 534 (avg 6.0 per response)
Cost: $0.89 (avg $0.010 per query)

Gemini (Google AI)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Queries: 45
Responses: 45
Citations: 198 (avg 4.4 per response)
Cost: $0.00 (free tier)

Perplexity
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Queries: 112
Responses: 112
Citations: 560 (avg 5.0 per response)
Cost: $0.11 (avg $0.001 per query)

Provider Insights​

Citation Quality:

  • Claude: Highest citations per response
  • GPT-4: Second highest, most balanced
  • Perplexity: Search-optimized, good citations
  • Gemini: Fewer citations but free

Cost Efficiency:

  • Perplexity: Best citations per dollar
  • Claude: Good balance quality/cost
  • Gemini: Free but lower citation rate
  • GPT-4: Premium pricing, premium quality

Use Case Recommendations:

  • High-value analysis: Claude or GPT-4
  • Volume testing: Gemini or Perplexity
  • Budget-conscious: Perplexity
  • Comprehensive: All four for comparison

Top Domains by Provider​

See which domains each provider cites most:

Claude Top 5:

  1. familyhandyman.com
  2. thisoldhouse.com
  3. youtube.com
  4. homedepot.com
  5. lowes.com

GPT-4 Top 5:

  1. youtube.com
  2. homedepot.com
  3. thisoldhouse.com
  4. bobvila.com
  5. angieslist.com

Insight: Providers have different source preferences!

Domain Detail Page​

Click domain name to see detailed analysis.

URL: /dashboard/analytics/domain/[domain]

Example: /dashboard/analytics/domain/familyhandyman.com

Domain Overview​

Header:

familyhandyman.com

Total Citations: 156 (7.1% of all citations)
First Seen: Oct 1, 2025
Last Seen: Oct 8, 2025
Providers Citing: Claude (89), GPT-4 (42), Perplexity (25)

Citation Breakdown​

By Provider:

Provider Citation Distribution

Claude:      89 citations (57.1%)  ████████████████████
GPT-4:       42 citations (26.9%)  ██████████
Perplexity:  25 citations (16.0%)  ██████
Gemini:       0 citations (0.0%)

Total: 156 citations

Most Cited URLs​

Top specific URLs from this domain:

Top URLs from familyhandyman.com

1. /plumbing/faucet-repair/how-to-fix-a-leaky-faucet/
   23 citations | 4 queries

2. /plumbing/how-to-unclog-a-drain/
   19 citations | 3 queries

3. /plumbing/toilet-repair-guide/
   15 citations | 3 queries
...

Insights:

  • Which specific pages are authoritative
  • Content topics that resonate
  • URL structure patterns

Queries that triggered citations to this domain:

Queries Citing familyhandyman.com (23 total)

1. "How do I fix a leaking faucet?"
   Cited 4 times across 3 providers

2. "What tools do I need for DIY plumbing?"
   Cited 3 times (Claude, GPT-4)

3. "How to unclog a bathroom sink drain?"
   Cited 3 times (Claude, Perplexity)
...

Use Case: Understand which queries drive citations

Domain Insights​

Content Strategy:

  • Topics this domain covers well
  • Content formats (how-to guides, videos)
  • Authority signals (why LLMs trust them)

Competitive Analysis:

  • If competitor: Learn from their approach
  • If your domain: Validate content strategy
  • If neither: Identify new competitors

Opportunity Identification:

  • Queries citing this domain but not yours
  • Content gaps you could fill
  • Topics to create content around

Analytics Workflows​

Weekly Citation Review​

Monday Morning:

  1. Check Overview metrics (growth vs last week)
  2. Review Top Cited Domains (new entrants?)
  3. Examine your domain's position (if listed)
  4. Identify 2-3 content opportunities

Track:

  • Citation count trending up or down
  • New domains appearing
  • Seasonal patterns

Competitive Monitoring​

Monthly:

  1. Execute competitor-focused queries
  2. Go to Domain Detail for each competitor
  3. Review their most cited URLs
  4. Analyze which queries they win
  5. Create content to compete

Create Dashboard:

  • Track top 5 competitors
  • Monitor their citation share
  • Alert when their share increases

Content Validation​

After Publishing New Content:

  1. Execute relevant queries
  2. Check if new content gets cited
  3. Review Analytics for your domain
  4. Measure citation rate change

Success Metrics:

  • Your domain appears in results
  • Citation count increases
  • Specific new URLs cited
  • Rank improves in Top Domains

Query Optimization​

Quarterly:

  1. Review all executed queries
  2. Identify high-citation queries
  3. Identify zero-citation queries
  4. Refine query strategy

Optimize:

  • More queries like high-performers
  • Fewer queries like zero-citation
  • Test new query phrasings

Data Export​

CSV Export​

Export analytics data for external analysis:

Query Export:

  • All queries with metadata
  • Responses and citations
  • Provider information
  • Costs and timestamps

Domain Export:

  • Citation counts by domain
  • Provider breakdown
  • Percentage shares
  • URL lists

Usage:

  • Import into Excel/Google Sheets
  • Create custom visualizations
  • Share with team/clients
  • Archive for records

API Access (Planned)​

Future feature:

  • Programmatic data access
  • Automated reporting
  • Integration with other tools

Analytics Best Practices​

Regular Monitoring​

Daily (if active campaign):

  • Check new citations
  • Monitor your domain

Weekly (ongoing research):

  • Review top domains
  • Track trends

Monthly (strategic):

  • Deep dive analysis
  • Competitor comparison
  • Content planning

Meaningful Comparisons​

Compare Apples to Apples:

  • Same queries across providers
  • Same time period
  • Same query types (problem-focused vs brand)

Avoid:

  • Mixing query types
  • Comparing different industries
  • Short vs long time periods

Statistical Significance​

Minimum Data:

  • 20+ queries for patterns
  • 50+ queries for confidence
  • 100+ queries for statistical validity

Avoid Conclusions from:

  • Less than 10 queries
  • Single provider only
  • One-time tests

Segment Analysis​

By Persona:

  • Consumer queries vs Professional
  • Compare citation patterns
  • Different content needs

By Journey Stage:

  • Awareness vs Consideration vs Decision
  • Different domains cited at each stage
  • Tailor content strategy

By Topic:

  • Plumbing vs Electrical vs Carpentry
  • Compare within industry
  • Identify strongest topics

Interpreting Results​

High Citation Count​

What it means:

  • Query generates citation-rich responses
  • Topic has many trusted sources
  • Competitive landscape

Action:

  • Create comprehensive content
  • Differentiate from competitors
  • Focus on unique value

Low Citation Count​

What it means:

  • Query too general or specific
  • Limited trusted sources available
  • Opportunity for authoritative content

Action:

  • Create definitive resource
  • Be first/best answer
  • Easier to rank

Your Domain Missing​

What it means:

  • Content gap in your strategy
  • Not optimized for AEO
  • Competitors outranking you

Action:

  • Analyze competitors' content
  • Create better resource
  • Improve on-page AEO

Inconsistent Provider Results​

What it means:

  • Providers have different training data
  • Different source preferences
  • Citation behavior varies

Action:

  • Test with multiple providers
  • Don't rely on single LLM
  • Optimize for all major providers

Troubleshooting Analytics​

No Data Showing​

Problem: Analytics page shows zeros

Solutions:

  1. Execute queries first
  2. Check database connection
  3. Verify RLS policies
  4. Refresh page

Duplicate Citations​

Problem: Same URL counted multiple times

Expected: If cited in multiple responses

Example:

  • Query 1 + Claude → cites example.com
  • Query 2 + GPT-4 → cites example.com
  • Count: 2 (correct)

Cost Discrepancies​

Problem: Analytics cost ≠ provider dashboard

Causes:

  • Rounding differences
  • Estimation vs actual
  • Different time zones

Normal: Within 10% variance

Next Steps​

Use Analytics insights to:

  1. Refine Strategy - Focus on high-opportunity queries
  2. Create Content - Fill citation gaps
  3. Monitor Progress - Track improvements over time
  4. Optimize Execution - Test more queries in winning topics

Advanced Analytics (Phase 14)​

Citation Change Detection​

Track what caused citation changes:

Citation Timeline:

  • View when domains entered/exited citations
  • Compare snapshots over time
  • Detect citation volatility

Change Attribution:

  • Content updates detected
  • Competitor activity tracked
  • Seasonal patterns identified

Access: Analytics > Citations > Change History

Competitive Intelligence​

Market Share Analysis:

  • Your domain vs top competitors
  • Share of voice calculation
  • Win/loss reporting

Citation Gap Analysis: See Content Strategy

Competitive Dashboard:

  • Track competitor citation dominance
  • Monitor query-level competition
  • Identify market gaps

Access: Analytics > Competitive

Citation Volatility​

Volatility Score: How stable are citations?

  • Low (<20%): Stable rankings
  • Medium (20-40%): Normal fluctuation
  • High (>40%): Unstable positions

Volatility Factors:

  • Query ambiguity
  • Content freshness
  • Competitive intensity
  • Seasonal trends

Use Case: Identify which queries need content refresh

Citation Forecasting:

  • Predict future citation trends
  • Seasonal adjustment
  • Confidence intervals

Domain Authority Trajectory:

  • Track authority over time
  • Compare to competitors
  • Project future performance

AI-Powered Insights (Phase 16)​

Automated Insights​

The system analyzes your data and provides:

Weekly Insights:

  • Top 3 changes and why
  • Top 3 action items
  • Top 3 opportunities

Anomaly Detection:

  • Unusual citation patterns
  • Unexpected ranking changes
  • Budget anomalies

Access: Dashboard > Insights (coming soon)

Content Recommendations​

Gap-Based: See queries where you should create content Performance-Based: See content needing refresh Topic-Based: See themes to expand

See Content Strategy for details.