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Competitive Analysis

Track and analyze how competitors are mentioned in AI-generated responses compared to your brand.

Overview​

Competitive analysis helps you:

  • Benchmark your citation performance against competitors
  • Identify topics where competitors dominate
  • Discover competitive advantages in AI responses
  • Track market share in AI-generated answers

Feature Status​

🚧 Coming Soon

This feature is planned for a future release. Current version focuses on:

  • Citation tracking for your brand
  • Query execution across providers
  • Analytics and reporting

Planned Capabilities​

Competitor Tracking​

Add competitors to track:

  • Direct competitors in your industry
  • Adjacent brands in related categories
  • Market leaders for benchmarking

Comparative Metrics​

Compare your brand against competitors:

  • Citation frequency: How often each brand is mentioned
  • Citation prominence: Position and context of mentions
  • Sentiment: Positive, neutral, or negative mentions
  • Topic coverage: Which queries trigger competitor citations

Competitive Intelligence​

Analyze competitive positioning:

  • Share of voice: Your mentions vs. competitor mentions
  • Topic ownership: Queries where you lead or lag
  • Citation quality: Authority and relevance of competitor sources
  • Trend analysis: Changes in competitive landscape over time

Workarounds (Current Version)​

While waiting for the full feature, you can manually track competitors:

1. Include Competitor Names in Queries​

Add competitor brands to your test queries:

"Compare [Your Brand] vs [Competitor] for project management"
"Best CRM software: [Your Brand], [Competitor A], [Competitor B]"

2. Manual Citation Analysis​

After executing queries:

  1. Review responses in Query History
  2. Note competitor mentions manually
  3. Track in a spreadsheet:
    • Query text
    • Your brand mentioned? (Y/N)
    • Competitor mentioned? (Y/N)
    • Context of mention

3. Batch Queries with Competitor Focus​

Create query sets that explicitly compare:

Example query set: "CRM Comparison Queries"

  • "What's the best CRM for small businesses?"
  • "Compare Salesforce vs HubSpot vs [Your CRM]"
  • "Pros and cons of [Your CRM]"
  • "Is [Competitor] better than [Your Brand]?"

Execute across multiple providers to see citation patterns.

4. Custom Analysis in Supabase​

Advanced users can query the database directly:

-- Find competitor mentions in responses
SELECT
  query_text,
  provider,
  response_text
FROM llm_responses
WHERE response_text ILIKE '%competitor-name%'
ORDER BY created_at DESC;

Use Cases​

Market Positioning​

Goal: Understand competitive positioning in AI responses

Approach:

  1. Execute queries about your product category
  2. Analyze which brands are mentioned most
  3. Identify positioning gaps and opportunities

Topic Leadership​

Goal: Find topics where your brand should be cited but isn't

Approach:

  1. Query topics central to your offering
  2. Note when competitors are cited instead
  3. Create content to establish authority

Sentiment Analysis​

Goal: Compare sentiment of your mentions vs competitors

Approach:

  1. Execute comparative queries
  2. Analyze tone and context of mentions
  3. Identify areas to improve brand perception

Future Development​

The full competitive analysis feature will include:

Dashboard​

Dedicated competitive intelligence dashboard with:

  • Leaderboard: Citation rankings by brand
  • Trend charts: Market share over time
  • Topic heatmap: Competitive strength by topic
  • Alert system: Notifications when competitor activity changes

Automated Tracking​

Set up continuous monitoring:

  • Daily/weekly query execution
  • Automated competitor detection
  • Trend alerts for significant changes
  • Export reports for stakeholders

Advanced Analytics​

Deep competitive insights:

  • Gap analysis: Topics to target
  • Win/loss analysis: Queries you win vs lose
  • Citation network: How brands are connected
  • Opportunity scoring: Prioritize improvement areas

Contributing​

Want to help build this feature?

  1. Share your competitive analysis needs in GitHub Discussions
  2. Contribute SQL query patterns
  3. Submit UI mockups or suggestions
  4. Help with implementation (see Developer Guide)

Next Steps​

While the feature is in development:

  1. Use manual tracking methods described above
  2. Build query sets focused on competitive comparisons
  3. Document competitor mention patterns
  4. Share feedback on what competitive metrics matter most to you